Artieda 2011

In this work better we could understand the questions ambient, its impacts, chances and challenges to the professionals of the marketing. Also we explore its applicability as aggregation of value to the products, the rational and the emotional one. We saw to the light of bibliographies and mainly we understand part of the strategies of the companies who already had infiltrated in this new model of marketing. The developed activity was without a doubt a moment of reflection, questioning, agreement and learning in this new prism that surrounds our current society. Of the correct, ambiently consumidorresponsvel product, new feelings and rationalisms I repeat and the cunnings of this new that we friction as green marketing. .