Maybe he uses the tools that he used six months ago. But you must admit that when he used to them, then he will use them in two years, three years and five years later. Just because it’s more convenient … However, if we return to efficiency, then there will be a big omission on the part of a fundamental factor in this concept – time. The time it takes to get results, will be the same as five years ago. This is similar to an accountant who from time to time uses accounts, saying, ‘that the Germans well, the Russian death.
” And enjoy simply because it is familiar. But time has not come back. That’s why I would like to emphasize that the effectiveness of your staff depends on education, which he passes or fails. Look at his most efficient staff. They are busy working. They spend their time really is dosed. They do not sit permanently in a dreamy view of the window. They work. But between work and a brief rest trying to find something new, some new techniques, some new rating tool which will allow them to raise as effective worker, and the effectiveness of the department in which they work.
]]>Analyze in this case requires that: – how the company works and how it should work ideally. – What skills and abilities have the staff, and what should have according to the needs of the company. – What functions are performed by each employee, and which must perform in accordance with position identification of training needs should be carried out: – for the entire company – for groups of employees (eg, employees of one department) – for each employee individually. Identified needs to be compiled in order to identify priority areas for teaching and learning forms. The results of this generalization will contain the following information: – number of employees in each group – the number of requiring staff training – the type of training (training in the workplace or training outside the company) – priorities for training.
]]>Not accidentally, the term relationship marketing was first came from the lips of a specialist in marketing services to Leonard Berry (Berry, 1983). Today, armed with the tools of CRM, the company services can achieve amazing practices of mass personalization. The example of company British Airways, described in one of the classic textbooks on the management of relationships with customers (Peppers etc., 134). One of the know-how is the onboard tracking of customer preferences (on-board customer-preference tracking). The system applies even to such 'Thin' parts of passenger service first and business – as a class supply of drinking water in the cabin. Typically, passengers receive water from the flight attendant if there is such a request, or to independently come up at any convenient time for a stand with water at the end of the cabin.
]]>Thus, CRM-initiative has yielded positive results on two levels: improving relations with the army of thousands of end users and with a 500-mi commercial intermediaries firm. As a result, mass customization is not a privilege of individual businesses. Research should aim to strike a balance between the demands of customers for a mass personalization and search capabilities of its implementation on resource-based firms of all industries. In this case, it is generally accepted that one of the most important resources of the firm is its staff. Therefore, further discussion is devoted to approaches to human resource management in the context of the requirements imposed by the relationship marketing – CRM.
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