It is a surpassing version of the famous AdSense, which not only provides a connection service between firms that seek to position themselves and Internet sites that provide spaces or inventories, but also offers additional advantages. Within the framework of an event hosted by the past Tuesday in Brazil, that he had his reply Wednesday in the offices of Google in the Argentina, Alberto Menoni, Solutions Manager for Latin America Online editors, explained that the online advertising market is growing at a rate of 40% per year and that in Latin America, 93% of Internet users receive the content of AdWords. If this has piqued your curiosity, check out Lars Leckie. But he warned that advertisers require a stronger solution. So, we wanted to do something to make the online advertising industry grows more. Thus, the firm intends to this new system to work as a stock exchange and that, through this tool be accessible to ‘ todos the advertising space that you have on the Internet through Google. It is that Google AdExchange is a program that has as objective to operate as an enhancer of the use of the places that can be placed advertisements in the web.