All organization is permanently subject to a series of pressures force that it to react and to respond to the new events, in as dynamic markets as the present ones Of there, which the company that is not able to change, of to modify to itself to adapt to the new present and future circumstances, runs the risk of stagnating or of disappearing. In order to avoid it and on the contrary, to grow, it is required of the capacity to generate different and original things, that is to say of the creativity, not only to solve to problems or aspects that affect the company negatively, but to investigate on new approaches of management that allow to look for, to construct or to take opportunities to survive and to progress It adds Schnarch. thanks to the advances obtained in the knowledge of the creative thought and its processes, today so much at level personal as organizational can to design strategies to surpass the originated blockades, that are restraining the creative development and fomenting abilities through which people and institutions can obtain higher levels of creativity, capacity that all we own, but that, by diverse circumstances we did not explode in all their magnitude, and on the contrary, conscientious or inconcientemente, we drowned in our companies (him payment to work, does not stop to think Of course), to be creative is not a characteristic of a few great O-Men spirits but a common quality of many man and, in last instance of all the individuals and, as it express Aznar, everybody is creative to his around and you have necessity of ideas, then Why not to create? Doubtless, it is valid when one says, that the creativity is the most useful tool in all the acts of our existence.