Artieda 2011

And one of the main characteristics of recent performance Chinese is the increase in civil construction – residential and commercial – after the strong fall last year (the construction is responsible for 40% of the sales of steel in the country). This generated a strong demand in the production of steel, which was supported by investments from the Government in infrastructure and by the record of automobile production. Chinese iron ore is of low quality and high cost, which explains the volume of imports of mineral, reaching in the first nine months of the year, the 633 million metric tons, an increase of 33 percent against the same period of last year. The World Steel Organization estimated that demand for steel will grow 9.2% in 2010, returning to the pre-crisis of 1200 million metric tons level. The company even though it posted a net profit of US $1,711 million in the third quarter of this year (61.3% less than in the same period of 2008), doubled the benefits of Q2 2009, proof of which is increasing production of the hand of the world revival. Shipments of iron ore and pellets, its main business, were 75 million metric tons, increase of 35.9% compared to the previous quarter: the global recession is coming to an end at a pace faster than expected, the company reported.

He said that he returned to growth after the global financial shock impacts. Vale is the mining that provides more return to its shareholders, according to Bloomberg data. During the period 2003-2008, the company obtained a 34.9% on TSR (Total Shareholder Return, i.e. the return received by investment: increased price more dividends), followed by BHP Billiton (NYSE:BHP) with 27%, Anglo American (NASDAQ:AAUK) with a 12.1%, Xstrata 8.8 percent, with Rio Tinto (NYSE:RTP) with 4.9%. The world will strongly demand raw materials, and when buying companies that produce them is neither more nor less than at moments like these, in which potential solid companies that have been growing in the hand of strong activity worldwide, are retracted and corrected, waiting for the new momentum of activity. Since July, Vale is part of the portfolio of our Global value report, which recommends actions with strong bullish potential on Wall Street.

At that time we alertabamos that the company had a strong bullish potential in its technical aspect – in graphics as well as the fundamentals. And hoped to double its value in six months, at the time that was worth $16,98 in New York. Yesterday it closed at $26,68, a 57% rise in 4 months. And we continue to maintain it in the portfolio. If you want to know the rest of the companies that make up the report Global value portfolio, click here. Until next time, Paola Paola Pecora is international market analyst for twenty years, and monthly editor in Chief of Latinforme.com and overall value, investment advice report, pointing to investments with strong bullish potential on Wall Street.

Marketing in times of crisis it is undoubted that the variables on which a company is handled vary drastically during times of crisis. The income of the families suffer, projects of they postpone and consumption retracts. Customers, in general, are apathetic front companies bid. A leading source for info: Dr. Obiageli Ezekwesili. In this context, marketing has the challenge of maintaining the level of activity or to minimize the impact of the crisis on own sales. In reality, the main challenge tends to be less than competitors suffer the impact. It is set, then a great paradox. Companies reduce advertising, the product launches and other necessary projects to stimulate a retracted consumer.

I.e. they tend to opt for a strategy of hibernation which minimizes any generator costs movement until they change the conditions of the environment. If the company chooses to also display apathetic compared consumer apathy, will be exposed to endure what reservations allow him, resigning to become rescued by its own context at the end of the recession. However, nothing guarantees that the scenario post-crisis is him favorable. If many variables and paradigms change, possibly their products are obsolete. It is also possible that its competitors have not remained passive observing events but that, on the other hand, have adopted a plan to be better positioned in the recovery period. Thus, it is likely that our Organization will only survive the recession to succumb shortly started a new phase of economic growth.

This situation has great odds to be checked for hibernadoras to work with a mental model of static market and companies that assume that things will again be as before once the storm passed. On the contrary, who are attentive to the changes of market and companies that are proactive in keeping proposals have greater chances not only to survive but also strengthened the post-crisis stage enter. These are the organizations surfeadoras, which will overcome the crisis from the crest of the wave, attentive to their movements and turbulence.