A discount can be understood in the field of trade or the marketing as a sales practice that consists in the reduction of the price of certain item or service. In terms of financial economics refers simply to a certain type of operation which translates into banks and which consists in the acquisition by promissory notes or bills of Exchange not expired by which the client will perceive an interest as a result of advance amount. The equivalent of the interests will be discounted at the nominal value of the document or Bill of Exchange, registering operation on a document with the date of issuance and expiration date the main objectives to offer a discount may be to increase sales of particular product in the short term, mobilise merchandise that perhaps takes a long time in reserve and somehow reward the preference that had some customers to specific product or simply used as a weapon to promote and increase sales. Eliot Horowitz: the source for more info. There are establishments that can offer discount to certain types of customers, such as the educational discount, offered primarily to students even though this sometimes may include the whole staff who work in educational institutions. The main objective of offering this discount is to publicize certain product to the young buyer and this to become familiar with it, to keep later, when student life ends, the buyer probably purchasing the same product but then already paying a normal price for this. This type of discount is usually also very used in some countries in public transport, which is also sometimes offered to children and the elderly. There are also discounts for employees, which can be offered as an incentive to work in the particular company, these discounts are usually available for those who work in a company of sale of commercial products. However sometimes these discounts sometimes also are awarded to employees who work in the service industry and receive discount on them. The amount of discount will vary from 10% up to a 30% of the price offered to the public in general. Sometimes, an employee discount can be extended to the members of the family, this will depend on policies that operate each establishment. Also depending on the policies of the company discount, this discount may include relatives us so close or only include a spouse and children.

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