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Saborea San Fermin at Artieda 2011

Saborea San Fermin


Lizarran, tapas, tapas and much more, leading franchise in the sector of tapas and the rich cuisine of the North, starts again on May 30 the promotion of San Fermin in Lizarran premises, this year with the motto Saborea San Fermin: best in Lizarran. The campaign consists of an exclusive collection of 3 glasses of cider custom bulleted funny commemorative of San Fermin, which locals customers may get everytime they ask for a beer Estrella Damm and 3 skewers. It is a direct gift, no sweepstakes or coupons, delivered at the restaurant. Each of the 3 models of different vessels will be distributed with a difference of 15 days from the start of the promotion and until July 10. These celebrations of world fame, as it is tradition, will begin on July 6 with the Fiesta from the Town Hall of Pamplona, are not limited to known closures, since many activities are scheduled on these days. Example of this are the procession of day 7, solemnity of San Fermin, the comparsas of gigantes y cabezudos, the parades of the alguacilillos to the plaza de toros, music concerts, or the Fireworks competition. Positive brand image associated with the Ensign, as well as the profitability of the business are achieved thanks to optimum quality standards. We want Lizarran is a concept that relates to fun, great atmosphere, food quality and good prices.

This initiative carried out in taverns closer to the public at our establishments as a common element between people to relate, explains the director of expansion of the brand, Gonzalo Juliani. This chain has firmly opted for the values of the Mediterranean diet in the world of fast food. Multiple varieties of select skewers along the establishments and the atmosphere created at each local bar made that we can make our lunch or dinner in a pleasant way, tasting an assortment of tapas the customer chooses and in many cases is served rather than the traditional first and second dish. The customer is taking skewers you want, keeping them until it comes time to pay, time in which count them, paying according to the number of sticks or consumed pinxos. This type of consumption makes the client to decide which variety you prefer and how many pinxos want you to take. Information corporate Lizarran tabernas selectas chain created in 1988, belongs today to the number one company in restoration in Spain, Comess Group. Since the creation of the company in 2003, this giant of the hospitality industry has experienced significant growth and today is one of the world leaders with more than 300 operating facilities and presence in 10 countries. This group, which also boasts renowned brands such as Cantina Mariachi, Pasta City, Rock and Ribs and China Boom, billed more than 175 million euros annually.

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