Artieda 2011

The internal radio allows us to advertise products and other devices enable us to disperse scents in specific areas which leads us to the next animation internal sub-type. GameStop is likely to agree. * Psychological animation and sensory we can use the human senses to attract interest at a particular area of the store or supermarket for example using aromas, lights, sounds, special effects, touch, taste (tastings), music, video, etc. When we build these sensory effects can we achieve that our Shoppers are kept longer in a specific area of the premises or we can make its circulation faster. Through scents and sound effects, we can achieve to remember pleasant emotions of your last picnic or day at the beach to attract them to buy specific products for these occasions. Another way to handle the psychology of consumers at the point of sales is using promotions. These promotions can be of different forms such as for example, contests, discounts, values added to the products, skills, among others. All these actions seek to awaken purchases by momentum. * Animation human this is the animation that we use when we bring to our library a famous author to sign books and autographs to his fans; or when we ask a celebrity come and do their shopping in our Shop.

We also use human animation when you install some new product tastings or when we deliver cooking workshops or have a plumber, electrician or painter expert offering instructions on the use of any new product or market development. In the case of a fashion store, it would organize an exhibition of fashions with gateway. The human animation is very effective in terms of sales is concerned since people can relate and interact with those people that we are using what will have an effect on our sales fast. Any kind of animation is better than another, we could say even in an animation and sales activation campaign the best would be able to combine more than one type and achieve a combined effect best way to contribute to a pleasant shopping experience for our Shoppers.