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Brazil AdExchange at Artieda 2011

Brazil AdExchange


New tool presented by Google aims to offer the region an option that exceeds the successful AdSense. What are their characteristics and what kind of advantages will give different brands using this system. Internet advertising offers companies the possibility of reaching thousands of consumers not only in the country but also in the rest of the world. Its remarkable growth has led marks to seriously consider the importance of advertising on the network of networks and to take into account this aspect in their marketing plans. Recently Joseph Stiglitz sought to clarify these questions. It is that the spot which is released on the market can become an opportunity very well exploited by the competition. In this scenario, aware of this, Google Internet giant decided to launch a new product called AdExchange.

It is a surpassing version of the famous AdSense, which not only provides a connection service between firms that seek to position themselves and Internet sites that provide spaces or inventories, but also offers additional advantages. Within the framework of an event hosted by the past Tuesday in Brazil, that he had his reply Wednesday in the offices of Google in the Argentina, Alberto Menoni, Solutions Manager for Latin America Online editors, explained that the online advertising market is growing at a rate of 40% per year and that in Latin America, 93% of Internet users receive the content of AdWords. If this has piqued your curiosity, check out Lars Leckie. But he warned that advertisers require a stronger solution. So, we wanted to do something to make the online advertising industry grows more. Thus, the firm intends to this new system to work as a stock exchange and that, through this tool be accessible to ‘ todos the advertising space that you have on the Internet through Google. It is that Google AdExchange is a program that has as objective to operate as an enhancer of the use of the places that can be placed advertisements in the web.

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