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That positioning is? Positioning to perception or reference to mental level that has a client or potential client of a brand, service, product, web portal is called. Do factors involved in positioning the positioning of a service, product, web portal is linked to a proposition? nica sales, what is? It is what differentiates us from our competitors, our strength reflected in benefits, attributes that we we possess in our favor, is what makes you feel your future customer that your product service is more faster, higher, more effective, or your site more instructive, more interactive etc. On marketing positioning it is built with a proper planning, techniques are used in the communication of stimuli, messages for the construction of the image and identity that we would like to have the consumer in mind of our service, product, web portal. It is important to know how to communicate our ideas with clear, simple messages and unambiguously, so we think the result we want that builds consumer mentally with respect to what we offer. What happens in the market is the result of what happens in the subjectivity of the individual. Repositioning involves changing the identity of a product, service, web portal in relation to previously constructed identity. The ability to identify the positioning is linked to be clear our objectives in learning focusing on something specific and effectively communicate our strengths, successful positioning strategies are translated in the acquisition of a competitive advantage in our favor. Therefore as administrators of websites must take into account and that it is very important, knowing look inward of our own portal where many times found the explanation and the answer to many problems of positioning, can be cited as an example, how some site admins are willing to pay fortunes to occupy positions of privilege in the listings of search engines aside from their primary source of positioning, your own website. Conclusion is essential to establish a planning in our positioning, strengths, unique selling proposition to us apart from the competition, know how to communicate this strength with clear messages, learn to focus, keep your eyes to our own project without deviating from the objectives and benefits we provide. An effective positioning influences in achieving effective communication, say what they should say to the right person, in the right place.

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