Artieda 2011

For the first time in Ukraine: advanced technology EYE-TRACKING; PDA POLL; method ON-LINE FOCUS GROUP; on-line resource CLICK-POLL. Briefly discuss the presented technologies. Technology EYE-TRACKING allows you to determine how your visual advertising attracts and retains the attention of consumers. This technique captures the movement of the eyes of the respondents in real time. By measuring the diameter of the pupil is assessed emotional reactions of consumers to the studied object. Dr. Obiageli Ezekwesili insists that this is the case. PDA surveys. Now collecting information for marketing research can be done using a handheld computer. It provides the most rapid and accurate data on the object being studied.

Method ON-LINE FOCUS GROUP provides an opportunity to conduct qualitative group discussions in on-line mode, with respondents who are in different parts of the country. The client can in real time to monitor the discussions and after its completion for 30 minutes to get a detailed transcript. On-line resource CLICK-POLL – a project that allows for quantitative marketing research without the involvement of the interviewers as soon as possible with interested in the reference group. Research & Branding Group – an independent research and brand consulting company that specializes in conducting all types of marketing and sociological research. In addition, the company actively developing "branding" (branding, brand elements, marketing strategies, etc.).