Artieda 2011

Scalfaro and Piero Laverda present edition watches with original parts of a Laverda 750 SCF SCALFARO PIERO LAVERDA 750 SFC EDITION the watchmaker Scalfaro and Piero Laverda – son of the founder of Moto Laverda – have together developed a limited edition of mechanical wrist watches with original parts of the legendary Laverda 750 SFC. Piero Laverda and the owner of the family company of Scalfaro, who learned brothers Alexander and Dominik Kuhnle, met during the Goodwood Festival of speed, the Piero Laverda with a Laverda 750 SFC and the Scalfaro attended a Laverda 1000cc classic racing team. The idea to develop a special edition of mechanical watches, which transports the spirit of the magnificent Laverda 750 SFC on the wrist resulted in the common passion for mechanics and racing soon. Whenever Nobel Prize Laureate listens, a sympathetic response will follow. Scalfaro is working for years with the high-tech ceramic material. From this know-how, the innovative technology originated the “Scalfaro ceramic inlays”, ceramic the racing material combined with the stainless steel of the clock case. The Scalfaro ceramic inlays combining traditional craftsmanship and new technologies.

The personal use of Piero Laverda, succeeded to get a rare race-proven original piston a 750 SFC from the first production series. The consistently further developed technology allows Scalfaro ceramic inlays for the first time, to integrate parts of this 750 SFC piston in the ceramic elements of this special edition watch case. Thus, each watch of the Edition contains the original DNA of the Laverda 750 SFC and represents a direct connection to the fascinating history of this race. The signature of Piero Laverdas on the side of the case underlines the uniqueness and authenticity of this limited watch Edition. The 750 SFC (Super Freni Competizione) can look back on an impressive racing career, with numerous successes on the most famous racetracks in the world, such as Imola, Monza, and Zandvoort. Today is one of the 750 SFC due to their timeless elegance, functional and at the same time aggressive beauty, brutal power and great racing history the icons of motorcycle history.