Artieda 2011

We now face the challenge of a dynamic and increasingly competitive market and requires that companies have plans of strategic marketing that allows you to respond to business opportunities, seek a new approach in which we should look at the restructuring of processes and the search for new markets;the strategic marketing teaches us to watch from the medium and long term leaving the immediacy to the areas of execution. The following aspects should be taken to perform a strategic marketing plan. Investigate and analyze the behavior of the consumer to know their needs and desires. Investigate and analyze the competition for competitive positioning. John Blondel contributes greatly to this topic. Investigate and analyse the external situation to ascertain changes in the environment and the trends. Establish policies of the marketing MIX (product, price, distribution and communication) train your sales team for the effective execution of sales. To know the perceptions of our current customers for their loyalty. Implement management indicators for the monitoring of strategies and management.

Implementing technological tools to monitor and control for timely decision-making. Count on comprehensive marketing processes helps us to decide from a global vision;to face the challenges of the economy (technological advances, globalization trends and the business economic environment.) all areas of your organization should be integrated to generate commitment in marketing decisions. Count on comprehensive marketing processes helps us to decide from a global vision; to face the challenges of the economy (technological advances, globalization trends and the business economic environment.) all areas of your organization should be integrated to generate commitment in marketing decisions.